Setting Up For Successful E-Commerce E-commerce. What was once something as simple as posting your product catalog and installing a…
Declared Data vs. Inferred Data Not all data is created equal. As data privacy continues to evolve, from GDPR to…
What The CCPA Means For You First, a little backstory on General Data Protection Regulation (GDPR) for those who’ve been living…
Google Rebranding: What Does It Mean For Me? Change is good. Change is scary. You may have heard Google recently announce they’re retiring…
What Facebook’s New Approach to Data Means for Marketers As a digital performance company, we understand the value of useful data. We know how…
4 Things to Think About When Drafting a Modern-Day Digital RFP The digital marketing RFP process is a time-intensive process, though often necessary when making a…
What is The Right-Sized Marketing Investment for Middle-Market Businesses? With marketing, if you invest more, can you get more? Sometimes, but not always. How…
Why We Choose WordPress At Enilon, we believe that proven technologies are just as important as those that are…
PSA: Avoid Being Surprised With Website Downtime By Taking This Simple Step With how important e-commerce transactions and website leads are to businesses, it’s important to make…
How to Answer Your Customer’s Voice Search Queries Our reliance upon voice-enabled digital assistant platforms such as Amazon’s Alexa and Google Assistant into…
Facebook’s Content Pivot Facebook made news recently when their CEO Mark Zuckerberg announced that there would be a…
What the Mergers of 2017 Mean for Healthcare Marketing in 2018 2017 finished with quite the bang in terms of huge deals in healthcare. From the…
In 2018, CMOs Will Have to “Grow or Go” You may have read Forrester’s latest report warning how pressure for growth will increase dramatically in…
Using Digital Tactics to Boost your Customer Acquisition Strategy Customer acquisition is essential to your business and for it to survive you need to…
Agile Marketing & Success with the Client/Agency Relationship Agile principles have recently gained significant traction outside of its origins in software development and…